So, you’ve decided to use digital marketing services for your business by hiring a team of experts. You’re feeling confident that whatever strategies they use will bring results. But as days pass, you’re unsure what metrics like CTR and conversions mean. 
 
You’re left wondering, “Are we succeeding?” or “Are we generating more revenue?” The good thing is that you’re not alone. Quite often, many business owners like you are left feeling confused. 
 
In today’s blog, we’ll help you understand whether your hard work is paying off or not. Read on, to find out more. 
 
Step 1: Set SMART Goals 
 
You can’t measure your marketing success without setting your goals first. These SMART goals are here to help you track your campaigns' performance and if any tweaks should be made. SMART Goals stand for - 
 
Specific – The goals you want to achieve this month, quarter, or year. 
Measurable – To check how your goals are performing 
Acheivable – You should be able to accomplish your goals on time 
Realistic – Your goals should be achievable well within the deadline 
Timely – By when do you wish to complete your goals? 
 
By having your SMART goals well defined, it becomes easier for you to track your metrics and use digital marketing services more effectively.  

Step 2: Track your Key Performing Indicators 
 
Not every metric matter. However, you should keep in mind that the metrics you want to follow should directly align with your business goals. For example - 
 
i) You can track the organic website traffic you’re receiving from SEO services. SEO will tell you how your website is performing and makes it visible for your potential clients. 
 
ii) If you’ve utilized paid advertisements to get a faster response from your clients, then PPC services can help. This service will tell you how many people have made a purchase and how much budget you’ve spent. 
 
iii) For additional website metrics like measuring bounce rates, page load speed, and mobile responsiveness – Partnering with a WordPress development company is your safest bet. 
 
The more you narrow down the metrics you want to focus on, the easier it becomes for you to track. 
 
Step 3: Lean on Google Analytics 
 
Measuring the impact of your digital marketing services without the help of technology can be stressful. Fortunately, tools such as Google Analytics help you track all your metrics in 1 page. It simplifies the data which can be easier for you to understand. 
 
Additionally, you can measure your ROI from your PPC services itself like conversion rates and click through rates. 
 
Bonus Tip: Many businesses also rely on WordPress development company to use Google analytics on their behalf and use it on their websites. That way, you can ensure that you never miss out on anything important.  
 
Step 4: Gather Customer Feedback 
 
Yes, measuring metrics by using technology is great. But don’t underestimate the power of customer feedback, because they give you insights on the things that even technology can miss. You could run surveys or conduct in person interviews on how they heard about your business. 
 
If a certain aspect of your website needs to be tweaked, collaborating with a WordPress development company can be beneficial for you. 

Why Should You Measure the Effectiveness of your Marketing Campaigns?  
 
1) To see what’s working and what needs to be improved. Are SEO services helping you gain organic traffic towards your website? Such metrics can help you identify the weak areas. 
 
2) Spend smartly by knowing exactly which metrics and SMART goals you need to keep track of. Once you know that, you’ll be able to make better decisions on which digital marketing services you need to focus on. 
 
3) Plan your goals strategically. You don’t have to follow the same rules your competitors are using; it may not work for you. Hence, track the metrics that work best for your business and don’t hesitate to take help from a WordPress development company for handling Google Analytics. 

Final Words 
 
To sum up everything that we just read, you need to know that digital marketing services aren’t about fancy numbers. It’s about gaining clarity on how well these services are helping your business grow.  
 
So, if you’re looking to get some extra help, OrangeMantra has got you covered. With 23 years of work experience up their sleeve and having worked with reputable companies like PVR, Panasonic, Decathalon, and Nestle – They’ve made a mark in the digital marketing world.