United States Athleisure Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 7.56% (2024-2032)

Market Size in 2023: USD 88.5 Billion

Market Forecast in 2032: USD 175.4 Billion

According to the latest United States athleisure market report by IMARC Group, the market size reached USD 88.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 175.4 Billion by 2032, exhibiting a growth rate (CAGR) of 7.56% during 2024-2032. The market is witnessing several trends including a rise in demand for versatile, multifunctional apparel that blurs the line between activewear and casual wear, driven by the growing popularity of hybrid work and fitness routines. 

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United States Athleisure Industry Trends and Drivers:

Key Trends in the Athleisure Market

• Sustainability Focus

  • Growing consumer demand for eco-friendly fabrics and ethical manufacturing.
  • Brands adopting sustainable practices in response to consumer preferences.

• Collaborations Between Designers and Brands

  • Partnerships between fashion designers and sportswear brands.
  • Creation of stylish collections that merge performance and fashion.

• Size Inclusivity

  • Expansion of product offerings to accommodate diverse body types.
  • Increasing emphasis on inclusive sizing within the athleisure market.

• Technology Integration

  • Incorporation of advanced fabric technologies, such as moisture-wicking and anti-odor properties.
  • Enhanced product appeal through innovative functional features.

• Health and Wellness Emphasis

  • Rising consumer interest in health and wellness driving active lifestyles.
  • Increased demand for comfortable, functional, and stylish athleisure apparel.

• Shift to Remote and Flexible Work

  • Popularity of athleisure spurred by remote work and casual work environments.
  • Consumers seek versatile clothing that transitions from exercise to everyday activities.

• Influence of Social Media and Fitness Influencers

  • Social media platforms showcasing athleisure as both fashionable and practical.
  • Increased brand visibility and consumer engagement through influencer marketing.

• Comfort and Functionality

  • Consumer preference for athleisure due to comfort features, including moisture-wicking and stretchable materials.
  • Shift towards athleisure over traditional clothing styles.

• Market Competition and Innovation

  • Expansion of product lines by established sportswear brands and entry of new players.
  • Increased competition fostering innovation and accessibility across various price points.

• Awareness of Sustainable Practices

  • Growing consumer awareness of sustainability encouraging brands to produce athleisure from recycled materials.
  • Attraction of environmentally conscious consumers to eco-friendly product offerings.

United States Athleisure Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Mass Athleisure
• Premium Athleisure

Product Insights:

• Yoga Apparels (Tops, Pants, Unitards, Capris, Others) Hoodies
• Shirts
• Leggings
• Shorts
• Others

Distribution Channel Insights:

• Online
• Offline

End User Insights:

• Men
• Women
• Children

Regional Insights:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report: 

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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