NDTV, a formidable name in news television and digital journalism in India, has undertaken a significant upgrade to its technology and backend operations by implementing a cutting-edge automation and media management workflow. This advanced turnkey solution, developed by Workfowlabs and Karthavya, represents a strategic investment aimed at enhancing operational efficiency and ensuring the consistent delivery of high-quality content.

NDTV’s new setup incorporates a suite of advanced technologies designed to optimize various aspects of its broadcasting and media management processes, namely Nitro Video Servers, QuickEdge PCR & MCR Automation, Fusion Media Asset Management (MAM), Fusion AI, Fusion Alto Gateway for Deep Archive, Cobalt Transcoder, Dell-EMC PowerScale Storage, PowerEdge Servers, and Networking Solutions. This comprehensive upgrade marks a significant milestone in NDTV’s operational strategy. By streamlining workflows and automating critical tech processes, the network is better positioned to respond quickly to the evolving demands of modern media consumption.